Emma Schep is an Information Designer and researcher interested in the relation between humans and digital technologies, especially regarding social (in)equalities.


Please do not hesitate to contact me:


• MA Genderstudies
  Utrecht University, 2017 – now

• MA Information Design
  Design Academy Eindhoven, 2019 – 2021

• BA Language & Culture studies
  Utrecht University,  2012 – 2016


Collaboration with Claire Matthews and Hi-Kyung Eun.

I  What’s in a Sequence?
April 2020

II 001 Bank
Looking for Stigmergy
Febuary 2021
Recently, the global market for direct-to-consumer DNA testing kits, which can provide insights into ancestry and genetic health, has boomed. However, the businesses selling these services often harness customer data in exploitative ways. In the very near future it will be possible to fully sequence the genetic information of any living organism on a mass scale, but how will all this data be handled?

Part I -  What’s in a  Sequence
We’ve imagined a near future, where everyone’s genome is sequenced at birth and financially viable. The DNA data is stored by the individual, a public bank or a private bank and – when stored in a bank it gives access to an online payment system.
On the website we explored what issues and resolutions this scenario might bring, by showing different objects from the daily life of three different characters. The objects highlight how owning your own DNA sequence can affect everyday scenarios as well as bigger life decisions.

Part II - 001 Bank
The companies selling DNA hometests often co-opt DNA data in an exploitative way, without putting individuals' privacy, scientific or societal progress at its core, and without transparency about what third parties data is sold on.

By using the idea of the barcode, we rethink the idea of DNA data as a product. What if all life had its own DNA barcode, how could we use this knowledge to create a more connected world based on commoning and empathy instead of profit?
The short video considers an alternative to a centralised DNA system by imagining the 001 Bank, focusing more on the relations between species.